Ranking SaaS Vendors by their Benchmarking Activity

As I’ve argued elsewhere, business benchmarking has been held back by the problem of data availability, as well as by the lack of software automation, despite its worthy goal of enabling continuous organizational improvement.

benchmarking-saas

Most SaaS vendors are uniquely placed to sidestep the availability problem, because SaaS generates rich data as a byproduct of serving its customers. This data can be captured by vendors and put to good use, for the benefit of those same customers, via benchmarking. The exceptions tend to be utility-like SaaS, whose customers only care whether the service is on or off, or vendors who have little visibility into how customers perform the business process that their services support.

So how well are SaaS vendors exploiting this emerging opportunity?  To find out, we analyzed the benchmarking activity of the Montclare SaaS 250 – the 250 “most successful SaaS companies in the world” according to Montclare, self-described as the “Industry’s Premier Research and Consulting Firm Focused on SaaS.”  For each vendor, we measured benchmarking focus by dividing the number of its website’s hits on the query benchmarking by its total number of webpages, both as reported by the Google API.  Below are the ranked results, which range from 0% to 94%.  We opted to leave untouched a few anomalous results due to hits from hosted content, e.g., at Google and at LinkedIn.

Overall, there’s lots of activity. SaaS is a busy playing field for benchmarking. Unanswered here is whether that activity reflects actual vendor benchmarking services or something else. Also not addressed is whether vendor benchmarking is powered by automation.

Interestingly, SaaS pioneer Salesforce.com comes in below at #221. Benchmarking on its website tends toward blog topics or partner activity, not Salesforce’s own offerings.

Raul Valdes-Perez

  1. Veracode 94.08%
  2. Tangoe 87.13%
  3. IQNavigator 80.62%
  4. Meltwater Group 70.14%
  5. athenahealth 64.66%
  6. SciQuest 53.85%
  7. MediData Solutions 53.48%
  8. ON24 26.37%
  9. ComScore 25.95%
  10. Intel 25.69%
  11. Apptio 25.3%
  12. ServiceSource 20.42%
  13. Symantec 16.41%
  14. Deltek 15.14%
  15. GTNexus 14.95%
  16. Xactly 14.01%
  17. Blackbaud 13.9%
  18. Jobvite 13.21%
  19. Trend Micro 12.81%
  20. Synygy 12.74%
  21. Coupa Software 12.52%
  22. AlphaBricks 12.5%
  23. Domo 11.85%
  24. ADP 11.54%
  25. Beckon 10.78%
  26. Marin Software 10.45%
  27. Intacct 10.0%
  28. Act-On Software 9.51%
  29. Peoplefluent 9.03%
  30. E2open 8.62%
  31. CallidusCloud 7.86%
  32. Amber Road 7.8%
  33. Fleetmatics 7.64%
  34. Demandware 7.3%
  35. Instart Logic 7.22%
  36. Reval 7.22%
  37. Wolters Kluwer 7.01%
  38. Globoforce 6.83%
  39. 3D Systems 6.82%
  40. Marketo 6.72%
  41. eGain 6.5%
  42. RingLead 6.5%
  43. Achievers 6.14%
  44. FICO 6.13%
  45. CRMnext 5.82%
  46. Veeva Systems 5.79%
  47. KnowledgeTree 5.73%
  48. Basware 5.61%
  49. Deem 5.52%
  50. Cornerstone OnDemand 5.4%
  51. Bullhorn 5.34%
  52. LiveOps 5.19%
  53. Tidemark 5.03%
  54. Hubspot 4.91%
  55. Lattice Engines 4.9%
  56. MindTree 4.87%
  57. Telogis 4.87%
  58. Plex 4.69%
  59. InsideView 4.48%
  60. Cloudpay 4.46%
  61. Monitise 4.44%
  62. Nice Systems 4.27%
  63. Birst 4.25%
  64. Payscale 4.24%
  65. inContact 4.23%
  66. NewVoiceMedia 4.19%
  67. Anaplan 4.16%
  68. PROS Holdings 4.08%
  69. Zuora 4.01%
  70. New Relic 3.99%
  71. Mimecast 3.97%
  72. Qualys 3.88%
  73. GoodData 3.86%
  74. FinancialForce.com 3.8%
  75. Insidesales.com 3.75%
  76. Actian 3.73%
  77. Cerner Corporation 3.66%
  78. CSC 3.66%
  79. Healthstream 3.66%
  80. MYOB 3.64%
  81. Adaptive Insights 3.6%
  82. Gainsight 3.6%
  83. ClearSlide 3.55%
  84. Verint Systems 3.52%
  85. Oracle 3.45%
  86. Lumesse 3.38%
  87. Ultimate Software 3.33%
  88. AppDynamics 3.26%
  89. Kronos 3.24%
  90. Ramco Systems 3.2%
  91. Halogen Software 3.18%
  92. RightScale 3.13%
  93. Descartes Systems 3.12%
  94. Workday 3.09%
  95. Fujitsu 2.98%
  96. NetSuite 2.93%
  97. Ceridian 2.89%
  98. QuestBack 2.88%
  99. Ericsson 2.84%
  100. Dassault Systèmes 2.8%
  101. Rocket Fuel 2.79%
  102. Nuance Communications 2.7%
  103. DealerTrack 2.66%
  104. Selectica 2.6%
  105. Survey Monkey 2.57%
  106. AdRoll 2.54%
  107. Opower 2.52%
  108. Saba 2.52%
  109. iCIMS 2.5%
  110. Intuit 2.48%
  111. Rally Software 2.44%
  112. Blackline Systems 2.38%
  113. Host Analytics 2.37%
  114. eVariant 2.36%
  115. Covisint 2.34%
  116. Apttus 2.32%
  117. Proofpoint 2.3%
  118. VMware 2.3%
  119. cVent 2.25%
  120. EMC Corporation 2.24%
  121. Epicor 2.24%
  122. ServiceMax 2.23%
  123. CashStar 2.09%
  124. SAS Institute 2.08%
  125. SugarCRM 2.08%
  126. Infor 2.03%
  127. OpenText 2.0%
  128. SPS Commerce 1.95%
  129. WebTrends 1.94%
  130. Akamai Technologies 1.93%
  131. DATEV eG 1.89%
  132. FPX 1.82%
  133. Hitachi 1.81%
  134. Huddle 1.81%
  135. Threatmetrix 1.8%
  136. BroadVision 1.79%
  137. Kyriba 1.79%
  138. Support.com 1.71%
  139. Castlight Health 1.68%
  140. Atlassian 1.65%
  141. Workforce Software 1.65%
  142. Bottomline Technologies 1.6%
  143. Brightcove 1.6%
  144. Retail Solutions 1.57%
  145. 2U 1.51%
  146. Five9 1.5%
  147. LinkedIn 1.41%
  148. Hyland Software 1.4%
  149. Workfront 1.39%
  150. Informatica 1.34%
  151. Mulesoft 1.33%
  152. SilkRoad 1.31%
  153. IBM 1.22%
  154. Mix Telematics 1.22%
  155. BenefitFocus 1.18%
  156. Blue Jeans Network 1.18%
  157. MicroStrategy 1.11%
  158. Trustwave 1.1%
  159. Google 1.09%
  160. TIBCO Software 1.09%
  161. Xero 1.09%
  162. Blackboard 1.08%
  163. Silver Spring Networks 1.08%
  164. Zendesk 1.04%
  165. AeroHive Networks 1.01%
  166. Alfresco 1.01%
  167. Clarizen 1.01%
  168. GitHub 0.98%
  169. Jive Software 0.98%
  170. Paychex 0.98%
  171. ASG Software 0.97%
  172. Cision 0.96%
  173. Freshbooks 0.95%
  174. Logik 0.94%
  175. Practice Fusion 0.94%
  176. Autodesk 0.92%
  177. SolarWinds 0.89%
  178. Pegasystems 0.88%
  179. Digital River 0.87%
  180. Siemens 0.86%
  181. Constant Contact 0.84%
  182. LivePerson 0.84%
  183. Synchronoss 0.81%
  184. Dell 0.78%
  185. Citrix 0.77%
  186. Opera Software 0.76%
  187. Hewlett-Packard 0.75%
  188. Tableau Software 0.75%
  189. Avangate 0.66%
  190. Paylocity 0.65%
  191. Mindjet 0.64%
  192. Cisco Systems 0.63%
  193. Aria Systems 0.62%
  194. Hightail 0.62%
  195. Glassdoor 0.6%
  196. Nakisa 0.6%
  197. Okta 0.6%
  198. Deluxe Corp 0.57%
  199. ChannelAdvisor 0.56%
  200. FrontRange 0.54%
  201. CA Technologies 0.53%
  202. Daptiv 0.51%
  203. SAP 0.51%
  204. ServiceNow 0.51%
  205. BMC Software 0.5%
  206. IntraLinks 0.5%
  207. Splunk 0.49%
  208. Finnet Limited 0.47%
  209. Bill.com 0.46%
  210. Limelight Networks 0.46%
  211. Box 0.44%
  212. Zoho 0.42%
  213. Adobe Systems 0.41%
  214. CollabNet 0.41%
  215. SugarSync 0.41%
  216. MobileIron 0.39%
  217. Lithium Technologies 0.32%
  218. RingCentral 0.32%
  219. Twilio 0.32%
  220. Elance/oDesk 0.3%
  221. Salesforce.com 0.29%
  222. Zscaler 0.28%
  223. Magic Software Enterprises 0.27%
  224. Microsoft 0.25%
  225. Jitterbit 0.23%
  226. Parallels 0.23%
  227. Bazaarvoice 0.17%
  228. Basecamp 0.16%
  229. Active Network 0.15%
  230. M-Files 0.15%
  231. DocuSign 0.14%
  232. LogMeIn 0.14%
  233. DropBox 0.11%
  234. Rocket Lawyer 0.11%
  235. Doximity 0.08%
  236. Ping Identity 0.06%
  237. BorderFree 0.04%
  238. Evernote 0.04%
  239. TOTVS 0.04%
  240. Exact Holding NV 0.03%
  241. Arena Solutions 0.0%
  242. Carbonite 0.0%
  243. Cybozu 0.0%
  244. Eventbrite 0.0%
  245. j2 Global 0.0%
  246. KDS 0.0%
  247. META4 0.0%
  248. Paycom 0.0%
  249. Xtenza Solutions 0.0%
  250. Vend 0.0%

 

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